I specialize in promoting brands - internally and externally - within the parameters given. I design advertisements and logos, write copy, research and write white papers, script commercials, and manage social media campaigns from first iteration to posting follow-up. I ensure that the brand reputation is properly promoted while at the same time making it memorable.
Below are samples of my more recent work, along with some of my older favorites:
I choose not to film and edit videos anymore, preferring to direct. I work closely with the video production artists from pre- to post-production, and together we create exactly what I am tasked with delivering. The samples below were a part of the overall product launch for the Proton Series Digital Master Mixing Valves: a 4 - 5-minute informational video, and two tutorial videos on how to install and program the valve.
The "Proton Series Model Features Guide" that I designed, featured in this video, resulted in a more than 200% increase in requests for the Proton sales brochure.
